Why Cirrus Healthcare


Over the last 30 years many publications have come and gone, however only Australian Doctor and Medical Observer have remained as the trusted source of news, clinical information and option for Australian General Practitioners


As the biggest publisher in the Healthcare Industry, we reach nearly every full time Australian General Practitioner each month across Print, Digital & Education. Did you know we also reach over a million health conscious consumers per month via MyDr?


World leading technology, combined with rich first party data, enables brands to engage with our audience in a secure environment in increasingly exciting ways. This includes targeting ads to specific segments of our users, such as Doctors based in a rural location


Click on the logos below to read more about our brands to and to access their media kits

Over one million touch points with Australian doctors each month


Click through below to see specifications for our available advertising options.

Standard Banner Ads

Banner ads are one of the most prevalent form of advertising on the internet. They can range from a static to animated images.

Premium Ad Formats

Our premium ad units feature high impact formats designed to drive higher response rates. The larger real estate taken up by these ads increase the potential for user interaction, thus increasing engagement.

Inline Video

Our online video platform places your video within the heart of our editorial content, significantly increasing engagement. Video advertising has never looked so good!


Sponsoring an e-newsletter is an excellent vehicle to place your brand in front of our engaged audience. We publish under 14 different brands, targeting General Practitioners, other Specialists & Pharmacists.


Cirrus Healthcare has three print titles. Australian Doctor (weekly) & Medical Observer (monthly) are the leading source of news and opinion for GPs. Pharmacy News was first published in 1967 and is distributed quarterly.


We offer print classifieds advertising in both Australian Doctor and Medical Observer. In 2015 we launched  a dedicated recruitment portal for the healthcare industry under the Medical Jobs brand.

24,000 print circulation